Southern Photo has been Brevard's and Central Florida's camera store of choice for almost half a century. Founded in 1963, they have been selling cameras and gear to professionals, artists and hobbyists alike while providing the best service and knowledge to their customers. With a new clean, streamlined, well-organized, modern look to their website, Southern Photo hopes to extend their high level of service to the Internet. Check out the new site and see everything they have to offer by clicking here.

Nikon has released firmware v.1.02 for its D300 Digital SLR. The D300 has two different sets of firmware, A and B. This download upgrades the A firmware to version 1.02 only. This firmware resolves an issue which, in rare cases, causes vertical bands to appear in images captured at shutter speeds slower than 8 seconds.
To confirm your cameras current firmware version, press the MENU button and select Firmware Version from the setup menu. The camera's firmware version will be displayed.

To download for Macintosh OS X, click here.
To download for Microsoft Windows, click here.

Nikon today announced their first full-frame digital SLR, the new 12.1 megapixel D3. The D3 is all about speed and sensitivity, twelve megapixels on a big CMOS chip means large photosites (8.45 µm pitch to be precise) and that adds up to base sensitivity of ISO 200 to 6400 with an additional two stop boost over that (up to ISO 25600). The other side of the speed story (apart from blistering AF and shutter lag) is that the D3 can shoot at nine frames per second with AF tracking or eleven frames per second without. Other headline features are a newly branded EXPEED image processor, a new 51-point AF sensor, color AF tracking, dual CF compartments (with UDMA support), an amazing 3.0" 922,000 pixel LCD monitor with Live View (including contrast detect auto-focus), HDMI video output and even a virtual horizon function which can tell you when you're holding the camera perfectly level. The D3 will be available in November, at around US$5000. Click the "Read More" link below to read the official Nikon Press Release. Read More...

Nikon announced the new DX format D300 which also features a 12 megapixel CMOS sensor, 14-bit A/D conversion, EXPEED image processor, sensitivity up to ISO 6400 (with boost), the new CAM3500DX AF sensor (51 point), HDMI video output, UDMA CF support and last but not least the super-impressive 3.0" 922,000 pixel LCD monitor with Live View. No ordinary Live View either as this one supports Auto Focus in two ways; using the current "normal" mirror-drop / mirror-raise but also contrast detect in the same way as a compact camera (although slower). The D300 will be available in November, at around US$1800. Click the "Read More" link below to read the official Nikon Press Release. Read More...

Nikon announced today a pair of new professional AF-S lenses. The first is the AF-S 14-24 mm F2.8G ED which promises to offer a huge field of view on the new FX format D3 digital SLR. The lens is made up of fourteen elements in eleven groups, two of which are ED glass, three aspherical. There's also a "Nano Crystal Coat" which features in all the lenses announced today, it's designed to cut down internal reflection within the lens which can be a particular problem with the reflective surface of a digital SLR sensor. The other is the AF-S 24-70 mm F2.8G ED a new slimline (by F2.8 lens standards) lens which will provide wide to just beyond standard field of view on the D3. Both lenses will be available this November, no pricing is available yet. Click the "Read More" link below to read the official Nikon Press Release. Read More...